Digital Engagement Expert

Key Responsibilities:

• Digital Marketing Management: Utilize your understanding of various digital marketing channels such as websites, launchpads, SEO, SEM, social media, email marketing, and content marketing to drive our digital initiatives
• Technical Platforms Management: Manage and utilize our digital tools and platforms, including: content management systems (FUSE), CRM systems, website/CMS platforms (Drupal 10), Google Analytics, Google Search Console, and email marketing platforms

• OCE Project Management: prepare omnichannel campaigns in collaboration with business, analyze their outcomes based on set of KPIs to measure adoption, engagement and customer satisfaction
• Execute OCE operational tasks, including email marketing and content distribution on our portals, CRM system, coordinating with external partners and content owners

• Data Analysis: Analyze digital data from different digital sources to make informed decisions and optimize OCE campaigns
• Content Management: Collaborate cross-functionally with marketing and medical teams to support them in digital content creation.
• Oversee digital assets using corporate content management systems, ensuring proper uploading, storage, tagging

• Upskill the organization around omni-channel and digital marketing capabilities.
• Secure compliance on digital platforms by driving Digital Governance processes
• Create and optimize digital processes and tools
• Establish success criteria, manage finances, and identify key metrics for successful implementation of each project

Requirements:

• Education: a degree in Business, Marketing, Digital communication or a related field
• At least 5+ years of experience in digital marketing, social media management, or similar areas
• Highly developed understanding of digital trends & solutions, technology platforms, and products
• Strong understanding of omni-channel marketing landscape, strategies, tactics, opportunities, key tools, and platforms
• Technical Proficiency: Knowledge of web development and familiarity with CMS platforms (preferably Drupal)
• Email Marketing: knowledge of email marketing platforms
• SEO and SEM: Understanding of search engine optimization (SEO), search engine marketing (SEM) and Google Search Consule to improve website visibility and traffic
• Data Analysis: Ability to analyze data using tools like Google Analytics
• Social Media Management: Expertise in managing social media platforms and campaigns
• UX/UI Design: Understanding user experience (UX) and user interface (UI) design principles to create user-friendly digital products (apps, websites).
• Adaptability and willingnes to learn: to stay updated with the latest digital trends and technologies
• Strong evidence of project management, delivery against milestones, and cross-functional working
• Excellent written and verbal communication skills in English and Local language
• Ability to work in a team, proactivity, organization, and attention to detail

Benefits:

• Competitive salary and benefits package.
• Opportunity to work in a dynamic and innovative environment.
• Professional development and growth opportunities.
• Collaborative and supportive team culture.